Autolib Project Image 1

AUTOLIB

Trazos

Madrid

2016


Project that consists in the creation of a logo and poster for outdoor advertising (MUPI).
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Municipal campaign for a new public rental service of electric cars in Madrid. The city council of Madrid wants to promote them by the use of a magnetic key. The cars will be available at the city landmarks.
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The main offer is 10€/month with a rental cost of 5€/hour. The reservation is free and discounts can be accumulated in the key card.
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The cars used are Renault Twizzy. The audience are citizens of Madrid environmentally aware.
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For the creation of the logo I decided to use light blue, as it is usually related to calmness and security. The logo is representing one of the main ideas of the product, a clock, as the cars are available to be used at any time.


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