Project that consists in the
creation of a logo and poster for
outdoor advertising (MUPI).
Municipal campaign for a new public rental service of electric cars in Madrid. The city council of Madrid wants to promote them by the use of a magnetic key. The cars will be available at the city landmarks.
The main offer is 10€/month with a rental cost of 5€/hour. The reservation is free and discounts can be accumulated in the key card.
The cars used are Renault Twizzy. The audience are citizens of Madrid environmentally aware.
For the creation of the logo I decided to use light blue, as it is usually related to calmness and security. The logo is representing one of the main ideas of the product, a clock, as the cars are available to be used at any time.