Creation of a brand identity for a fictitious hotel in the centre of Stockholm.
Target group. Bussines people and couples interested in art. High economic status.
The hotel has a wonderful rooftop (partly covered and heated), a gym, sauna and a restaurant. Well connected with public transport and close to the main shopping areas.
Added value of the hotel. Importance of design, Modern Art Gallery, constant change in the decoration, which is on sale (including the pieces in the rooms).